Pricing Myths Exposed

Wednesday 22nd February 2012

Pricing myths exposed

There are a lot of myths out there about pricing your product or service, and some fly directly in the face of popular thinking.

Myth 1 – Price is top of the consumer's buying criteria

Yes, price is important but it is not the most important factor for a customer. Just look at those who pay exorbitant prices to buy branded clothing such as Ralph Lauren or Tommy...